Tailored solutions. Start with what you want to know.

Everyone has an idea of how many people come into their premises. Almost nobody has the number, and those who do cannot always explain where it comes from. None of that matters until the day you have to decide how many tills to open, negotiate a rent based on footfall or justify an occupancy figure to a third party.

What gets measured here is what people do without noticing: how many come in and through which door, where they walk, where they stop, how long they wait and which areas nobody sets foot in. With the same video that is already being recorded and without fitting a single sensor.

And one thing that matters more than it looks: the number comes out the same every night. It does not depend on who was on shift, so you can compare it with last month's and with last year's. The counting is certified by the Centro Español de Metrología.

Hardly any workplace accident is a surprise. Before it there was someone without a hard hat, a forklift crossing where people walk, or a person too long in an area where they should not be. Things you can see, if somebody is watching.

The rule is set once — which area, what kit is needed, what happens if it is missing — and from then on the camera watches all the time. Anything that complies produces nothing: if every properly equipped person set off an alert, nobody would look at the alerts.

And it arrives while it is happening, not in the investigation afterwards. That is the difference between a recording for the incident report and an alert that stops it.

The PLC knows whether the machine is on. It does not know whether the product is coming out right, whether a bottle has fallen over, whether there is a gap on the belt or whether someone has spent ten minutes repositioning boxes by hand.

Fitting a sensor for each of those things means stopping the line, cabling it and maintaining it — and each sensor measures one thing and one thing only. The camera already above the belt is seeing all of it, and it keeps the video too: when the number drops you can go and look at what was happening in front of it at that moment.

That is what a counter does not give you: the why.

The warehouse system knows what should be there. What is really there you find out by going down to look, and that is why stock is counted twice a year and not twice a day.

The loading bay is the same: you know which lorries came, not how long each one stood there or which one got stuck. That figure lives in the bay supervisor's head, and only until Thursday.

By measuring four moments per operation — arrival, start, finish and departure — a feeling turns into a series you can compare week by week. And a gap on the shelf stops being found only when somebody walks past it.

A small drip, a mesh working loose, a pressure gauge needle dropping two points a month. None of those things sets off an alarm, because no system is programmed to notice that something is changing slowly.

The engineer's round happens every fortnight and covers what there is time to cover. What happens between one round and the next nobody sees, and that is where nearly every expensive fault starts.

Because the camera is fixed, today's image and the one from a month ago are the same field of view. That lets you see what the eye does not: that the stain has grown, that the needle is lower, that the anchor point has moved. The round still happens; what changes is that it arrives knowing where to look.

The classic way to count traffic is an induction loop under the surface. It works very well and it has two problems: you have to dig up the carriageway, and it counts at one point and nowhere else. So you measure where there is a loop and estimate the rest.

The camera is already on the pole. You draw on the image where each direction runs and out comes the count, split by vehicle type. And because it is an image and not a cable, the same camera can measure something else next month without going back out to the street.

It works at night and in the rain, which is when you need it and when estimating by eye is at its worst.

A perimeter alarm says something crossed. It does not say whether it was a person, a wild boar or a plastic bag in the wind, and that is why at three in the morning nearly every alarm is false and ends up ignored.

Here you can tell what came in, where and at what time, and the alert arrives with the image of what set it off. Whoever is on duty decides by looking, not by guessing.

And the same camera that watches at night counts people by day. You do not need one installation per job.