We make cameras understand what they see. Whether you install them or we do.

Infinity Neural does the artificial intelligence: getting a camera to understand what is in front of it and turn it into an alert or a number. That sells on its own, and much of what it sells goes to installation companies and engineering firms that do the installation themselves. You do not need to change installer to have it.

WestPoint does the electronic security: design, cameras, access, intrusion, fire, networks and maintenance, since 2006. That is also hired on its own, and most of its installations carry no artificial intelligence at all.

And they can be hired together, which is when the advantage of being the same house shows up: the person who decides the height of the pole and the person who decides what gets understood from that image talk to each other before the wall is drilled. But it is an option, not the condition for entry.

A badly designed installation does not throw an error. It switches on, it works, it passes commissioning, and nobody realises there is a gap until the day something happens right in that gap. That is why the design comes before the cable: what is being protected and from what, what happens when someone forces a door at four in the morning, and who receives that alert.

WestPoint is the company the group starts with, in 2006. Nineteen years fitting installations in businesses, banking, transport and factories, with 24 × 7 support. And setting up and taking down the temporary security of mass events, which is another trade and runs to other deadlines.

And it does not work with everyone. A security system is not bought: it is maintained, and that only holds up with someone inside who wants it. The conversations that go well are with someone who already knows what a false alarm at three in the morning costs them; the ones that open by asking the price per camera do not.

A room with forty screens does not have forty pairs of eyes: it has two. The rest of the video is recorded, stored and watched by nobody until something happens — and then someone sits down to search backwards, minute by minute. That time does not show up on any invoice, but it is paid for.

There is no need to change the cameras: the one already up stays where it is, and what changes is what happens to its image. Everything goes in, only what matters comes out. And it comes out in two ways, because not everything that matters is an alarm: as an alert with its time, its camera and its video, or as a number that comes out the same every night and can be audited.

What it adds is that Tuesday’s number can be compared with last year’s, because it does not depend on who was on shift. And that the people counting is certified by Spain’s Centre for Metrology, for when the figure has to stand up to an inspection or a contract.

If you are an installer, an integrator or an engineering firm, Infinity Neural is a technology supplier and not a competitor. You put the cameras in, you maintain the installation and you hold the relationship with your client; we provide the part that makes those cameras understand what they see. It is exactly what we do with WestPoint, which is an installation company like yours that happens to also be part of the house.

That has a practical consequence that matters: WestPoint does not appear in your projects unless you call it in. If what you want is the technology, the technology is what you are sold.

And an advantage that comes from having it all in house: whoever attends to you has fitted real installations and knows what a pole, a loop and a cabinet at forty degrees are. When you ask whether a camera of yours is good for something, the answer will come from someone who has climbed up to fit them.

Not a hundred per cent accuracy, not zero false alarms, not that it will do with the cameras you already have. A system that looks at images gets things wrong, and anyone who says otherwise has never put one into production. What can be done is to measure how often it gets things wrong and under what conditions — and when someone external measures it, to show it: the people counting is certified by Spain’s Centre for Metrology.

Nor do we give a catalogue price. An installation of twelve cameras and one of six hundred are nothing alike, and giving a number before looking is a polite way of lying. What we give is an answer after seeing a camera of yours, and sometimes that answer is that it cannot be done.

A security system is not bought: it is maintained. On installation day everything works; what decides whether it still serves three years from now is whether someone checks it, whether the alarms get tested and whether the rules are updated when the operation changes. That needs someone inside who wants it, and when there is no one the system switches itself off.

So the conversations that go well begin the same way: with someone who already knows what a false alarm at three in the morning costs them. The ones that begin by asking the price per camera end the same way too, and there the honest thing is to say that we are not the cheapest and we are not going to be.

What you see here is what the camera understands, which is the Infinity part. The other half is not visible in the video and it is the half that makes it possible: someone decided where that camera went, at what height and facing which way, and still goes to fix it when it stops seeing well. Without that, no detection is worth anything.