Assigning anonymous IDs* offers the capability to trace an individual’s journey, giving you a holistic view of their activity patterns without infringing upon their privacy.
How does it work?
The system creates temporary identifiers for every individual visiting your premises. These IDs are entirely anonymous, devoid of personal details, but they enable the tracking of movements, revealing how visitors engage with your environment.
A comprehensive insight into behavioural trends! Armed with this invaluable data, you can refine your space to enhance the user experience and pinpoint opportunities to bolster your marketing and sales strategies.
*ID allocation is always in strict adherence to the prevailing legislation of the relevant country.